Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Monday, 9 September 2013

In case you were wondering what a 5-star rating is worth...

Just received this email:

Dear Android developer,


Please let us introduce our new services that can make your app look more appealing and will eventually lead to more downloads.


1. Positive ratings

- Adding 100 5-star ratings and 10 positive comments to your Google Play page
Price: $135

- Adding 1.000 ratings with 100 comments
Price: $950
2. Facebook likes

- Adding 25.000 Facebook likes to your Facebook page
Price: $250
- Adding 100.000 Facebook likes
Price: $750

Sunday, 18 November 2012

The Amazon FAotD Experience

If you look on the web for posts by developers regarding Amazon's Free App of the Day feature, you'll find a lot of criticism for it.  Amazon didn't do themselves any favours when they started their App Store; an early-doors about-face on their FAotD policy cost them a lot of developer goodwill.  When originally announced, developers were told they would receive 20% of their app's list price on every download: a very appealing prospect.

However, before they rolled out the facility, Amazon changed this: developers would have to opt-in to the FAotD, under the condition that there would be no payments made at all.  The user would download the app for free, and Amazon would not be paying the developers anything for that day.
That coloured opinion fairly strongly, and other faults with Amazon's App Store were viewed harshly.  In it's original form, user reviews were completely sacrosanct from the developer: they could not contact the user who wrote it, or give any feedback that other users could see.

Amazon also take a very strong view on maintaining the lowest available price for every app it stocks; a developer is not supposed to offer their app on a different store for a lower price.  This means that the developer will be admonished by Amazon if they were to, for example, have a sale day on Google Play where they sold their app for half price.  Note how this contrasts with the FAotD: Amazon say it's OK for the version on their store to be sold cheaper, but it's definitely not OK for the reverse to happen.


This is the viewpoint I read about when researching the Amazon App Store.  Why was I looking at the Amazon App Store?  Unlike on the iPhone, where Apple's App Store is the only option available, on Android there are multiple App Stores, and it's recommended that you get your app out on as many as you can to maximise user exposure.  There generally is no cost to doing so (Amazon have a yearly fee, but it is currently being waived), but the downside is that every store your app is available from is another store you have to update with patches, create graphical assets for, maintain descriptions and version histories... basically, the more time and effort you have to invest.