Monday 9 September 2013

In case you were wondering what a 5-star rating is worth...

Just received this email:

Dear Android developer,

Please let us introduce our new services that can make your app look more appealing and will eventually lead to more downloads.

1. Positive ratings

- Adding 100 5-star ratings and 10 positive comments to your Google Play page
Price: $135

- Adding 1.000 ratings with 100 comments
Price: $950
2. Facebook likes

- Adding 25.000 Facebook likes to your Facebook page
Price: $250
- Adding 100.000 Facebook likes
Price: $750

3. Google +1’s

- Adding 1.000 Google +1’s to your Google Play page or any other page
Price: $100
- Adding 20.000 +1’s
Price: $1.200
4. YouTube views & likes

- Adding 25.000 views and 1.000 Likes to your YouTube video
Price: $150
- Adding 100.000 views and 4.000 Likes
Price: $500
5. iOS ratings

- Adding 100 5-star ratings to your iOS app
Price: $220
- Adding 1.000 5-star ratings to your iOS app
Price: $1.900
If you are interested in any of the above mentioned services, please don’t hesitate to reply to this email. It’s possible to do a free trial.

Pigment has 3.4 stars in the Amazon Appstore (129 reviews thanks to Amazon's FAotD), and 4.8 in Google Play over only 8 reviews, but somehow I don't think I'll be taking them up on their offer.  What a depressing email.

N.B. The conversion table looks like this:

 Dollars   Play 5-star reviews   iOS 5-star reviews   Youtube views   Facebook Likes   Google+ Likes 

So, a G+ Like is 10 times more valuable than a Facebook Like?  I'm guessing that's less about how effective they are for marketing and more about it being harder to spoof Google than Facebook.

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